Back in the days the lipstick was the trendiest item in the beauty industry. The beauty market was overflown with variety of lipstick designs, colours and materials used to make them. Some manufacturers were making luxurious lipsticks which cost a fortune. Who would have thought that an item so small can turn to be so expensive? But what is more interesting, lipsticks turned out to sell great, in some cases even increased sales during period of economic crisis and recessions. This trend was noticed for the first time by a person named Leonard Lauder, the former chairmen of Estèe Lauder. He noticed that his company not only managed to sell lipstick during the 2001 terrorist attack in USA, but the lipstick sale was booming in these difficult times for people. It seemed like even though people did not have money to make big purchases, they still allowed themselves to spend on small threats and indulgences during times of economic crisis and recessions. This phenomenon was named “the lipstick effect”.

It seems like the nail products market is increasing with every new day. With the pandemic happening in the past two years, could nail products be the new lipstick? Is the nail effect booming instead of the lipstick effect? According to data by the NPD group, it is believed that the nail care sales increased by 24% during the pandemics.  As it already happened before with the lipstick, nowadays, people are trying to lift up their mood by maintaining their nails. According to a study lead by Mintel, £244 million-worth of lipsticks were sold last year, compared to over £284 million-worth of nail polish. It seems that the money people used to spend earlier on lipstick to cheer them selves up, it is now going on nail polish. What was the reason for this turn, one must think? It has to do a lot with the fact that people were obliged to wear masks during the pandemic and in this case, there was not much use of putting a lipstick. When looking at the variety of the nail polish product on the current beauty market, one can not resist to indulge in a vibrant or relaxing nail colour. There are so many online stores you can check out the latest nail polish products. Prioritizing the latest innovations in the business and the customers needs of a healthy, safe and environmentally sustainable products, the BeautySourcing platform has many favourite brands nail polish options you can choose from.

It seems like the nail effect has predispositions to stay awhile on the beauty scene. Nail polish has turned into art. Nowadays, when people are choosing to polish their nails, this involves a lot of research and preparation. Beauty saloons are in demand of manicurists in order to be able to satisfy the growing interest in nail polishing. Another aspect to this is the growing online sales of nail care products because the pandemics have changed the way we shop. The beauty market grew richer in new tools, materials and devices involved in maintaining nails which opened up new job positions and creative outcomes.  The nail polish trends are growing and innovations applied regularly to satisfy the growing needs of  the customers. It is proven that people need that little something in a form of a gift to spoil themselves and that little something comes in a form of a colourful nail art. The nails businesses are booming throughout the world and it is true we live in a nail effect era.